Top rated online bingo site tombola Bingo has unveiled a brand new series of short films which confirm the firms sponsorship of award winning TV soap Emmerdale. Roomies at tombola were urged to apply if they wanted to take part in shooting a while ago. This resulted in twenty five ordinary, everyday bingo players being chosen from countless numbers of requests to be a part of this new set of marketing campaign advertorials that kicked off recently.
The happy tombola users who were chosen to be involved travelled to the Cornish Riviera for filming and entered into activities from sandcastle building to quad biking, from making Cornish Pasties to abseiling and fishing. All the activities were shot like a reality show.
There are 21 varied short films with sequences representing the events undertaken and every player that was there will get to star as the principal personality for a few seconds each. These particular ads will be used for approximately twelve months and since the sponsorship arrangement includes all broadcasts of Emmerdale across all the ITV stations, all online sponsorship of Emmerdale and a whole lot more that is plenty of airtime for every participant and Tombola.
Dawn-Elizabeth Howe, Head of Marketing at Tombola, says: “These ads have the same creative format as the previous ads on the Emmerdale show. We had great feedback as the warmth and fun the players had together comes across brilliantly in the final bumpers and it really reflects what tombola is all about. So when we decided to produce new ads we knew we wanted to repeat much of the existing look and feel.”
The filming introduced to each other players from all over Great Britain and with considerably assorted lifestyles. We will see mother of 3 children Karen Taylor from Wakefield and Company Director Christine Di Ciacca from Retford, just as an example, but by the end of filming all were good friends and a big reunion is planned in the not too distant future.
